“Business blogs are so dull! Only they do is to advertise and try to use it as a marketing tool. Quite often the result is that the blog is not used after the first posts.”
– First thing we noticed when searching for business blogs..
You know what, we want to make an exception!
For sure, the time used could be focused on just selling, selling and selling and making money. Of course we work hard on making sales, you know there is a rent to pay for all of us, but what if we just take a few minutes of our day and try to change the idea of blogging and doing business at the same time?
Our products: custom lanyards, custom lapel pins and custom embroidered badges are a part of tangible marketing, and now we are talking about social media marketing. This is bit different from our specialties and what we do the best, but hey: new skills need to be learned!
We asked around our office if they read business blogs. The answer was a long stare and no words were needed. We got answers like: “I read only fashion blogs” or “famous people blogs”. This put us to wonder who would read our blog? Probably very few in the beginning, but we still want to give it a try!
Hence, we collected some challenges of writing a business blog, and here you can see a few of them:
- As one is writing a business blog, should you use singular or plural person? Like in this text, should it be as I got myself of thinking or we got ourselves of thinking. So who is thinking?
- How humoristic or personalised the blog can be? How to find the style for a business blog, if you want that people read it, it should be engaging but yet professional. How one does that? Would the readers like to know of funny incidents that happen in our office (like how our product manager called to our sales manager at 2 a.m. on SATURDAY morning, by his words: it was accidental. We have not confirmed this yet.). Our office’s atmosphere is cheery and positive, joking and kindly teasing each other is a normal office day for us. Soooo, how much we can put this into our blog?
- Can a business blog wonder other things as well, not just about the goods or services the business sells? For example, is this blog post too irrelevant with its life and death questions?
- And of course: How to get people reading it?????
Thank you for your attention, we also wonder (there just have not been enough of wondering yet) if other businesses are facing blogging as a challenge rather than an opportunity. We want to think that it is an opportunity; we just need to grow in our social media a bit more to be better at it.
Tips are more than welcome!
Feel free to comment and follow us?!
HASTAG custom lapel pin HASTAG custom embroidered badge HASTAG custom wristband HASTAG custom lanyard HASTAG custom badges
29/01/2015
